We knew that if we were to continuously spread our impact, we had to find means of widening our reach and our voice. A new website with a refined brand was our avenue to expand this reach in the community. For this we came to Marstudio.
One of the most important parts of the learning process is change. If there is no change, a lot of the time the learning process has not been completed. So, following our own advice, we decided a change was necessary. We knew that if we were to continuously spread our impact, helping assist in the learning process and reaching more and more community members to help them learn and grow through the arts, we had to find means of widening our reach and our voice. A new website with a refined brand was our avenue to expand this reach in the community. For years, we have honed our skills in the arts and education, but for our new brand and website we had to choose a company that was skilled in design, web, and the overall art of marketing. For this we came to Marstudio. Guided by our input, Marstudio created new branding and a new website for us.
The New Story Tapestries Logo
For our new logo we wanted something that was a more accurate representation of who Story Tapestries is. Marstudio created multiple concepts focusing not only on the services that we provide, but also Story Tapestries’ personality. After some iterations, our new logo combined three key elements of our brand:
- Color to represent vitality, community, diversity, and collaboration
- Puzzles to represent construction, building, creativity, learning, and problem-solving as well as the weaving together of individuals
- The word “Story” to represent performance, storytelling, expression, interaction and inspiration
Their clever and visually effective execution gave us the visual persona that would instantly capture attention while accurately displaying the unique benefits that we can provide.
The New Story Tapestries Website
Now, with new branding as a foundation for the design of the new site, we worked alongside Marstudio to take our website to the next level. First, they redesigned it to create a site that not only fits our new branding, but also reflects who Story Tapestries is. Our new design perfectly captures our brand. The website is more informative, easy to use, and most importantly, a portal to education and learning. We’ve made it simple for any user to find what they are looking for, changing the menu to make everything easy to find, and even adding new features like filtered searches to assist in quickly finding the right programs for you.
As your portal to the power of dance, storytelling, theatre, music, and visual arts, we wanted to ensure that we could be a source of these essential creative arts. With a new brand and a new easy-to-use website, we’ve given ourselves the ability to reach more kids and empower, educate and engage them.
Thank you, Marstudio, for providing us the tools to widen our impact. We are excited for what the future holds!